For a smooth delivery of your digital products, you can choose to email direct download links to your customers, or send a link to your Order Download Page.
Sending a link to your Order Download Page is usually a better choice for two reasons:
- You can easily add/remove files without worrying about your previous customers not having correct access. This is because their order download page will always show the files that are currently attached to the product/variant they purchased.
- It provides an opportunity for cross-selling in the future. This is because your customers must return to your store to access their purchases.