You’d be forgiven to think that JSON-LD  (JavaScript Object Notation for Linked Data) sounds a bit complicated.

Simply put, it’s a standardized format for sharing important information about the content of a page or site etc with search engines – and other software.

Google prefers JSON-LD schema markup over microformats.

In practice, JSON-LD is necessary for getting stuff like rich snippets, review scores, price information, etc… to show up in Google search results – it’s the main reason to care about it.

If you’ve already signed up for SEO Ranger Pro and your store requires it, we’ll auto-detect this and make sure any on-page SEO errors relating to this are solved for you.